Paperless Real Estate Professional Series – Representing a Seller Paperlessly

Our next issue in our Paperless Real Estate Professional Series deals with the flow associated with representing a seller. We all know that the process of representing a seller is far different from representing a buyer. Your client’s expectations will be different and because the seller pays the commission, you will have to onboard your client slightly differently. 

This blog will take you through how you can leverage the most current technology to navigate the entire process of managing a new customer and listing – paperlessly. This relies on you having access to the ViMO mobile app.

You are contacted by a client. The first thing you do is prepare a profile for them in your ViMO app.

Next, before going out to meet with them, you need to ensure that the information disclosed to you is accurate and that the price they want for the house is reasonable.

You proceed to GeoWarehouse and perform an Enhanced Sales Report to look at: The sales history, registered mortgages and sales comparables. Everything checks out – the client has enough equity to cover their closing costs but the market value of the home seems slightly less than what the client indicated.

You set-up a meeting with your client to accept the listing.

At the meeting, you pull out your iPad and access your notes with respect to the sales comps you reviewed that indicated that maybe a lesser list price is best. The client advises you that there are other sales in the area that are higher and a neighbour listed for much higher than them and sold their home. To help educate the client, you pull out your tablet again and call up the property in question in ViMO – you are able to show your client that while the list price was much higher, they actually sold far under list and were on the market for much longer than they should have been. Impressed – the client indicates they want to list with you.

Immediately you generate a listing agreement in ViMO and the client signs electronically, on the spot.

The following day you register the listing on MLS and ViMO. The client lives a little bit out of the way so you are not expecting a bidding war – this one may take a couple of weeks to sell.

Not too long after the property was listed, you are electronically messaged by another real estate sales professional in ViMO. They have a client interested in seeing your client’s home – you book the showing.

The following day – boom, an offer comes through. Because the other real estate sales professional is also using ViMO, he transmits the electronically signed offer to you via ViMO to review with your client. You in turn electronically forward the offer to your client via ViMO.

Using technology to reduce or eliminate the paper makes you faster, able to offer a higher level of service, and saves you money on paper, toner, faxes and trips going back and forth to see your client.

Don’t forget to keep an eye out for the final blog in the Paperless Real Estate Professional Series, which will deal with mobile apps and customer relationship management – stay tuned!

For more on saving time and money by going paperless, please visit www.myvimo.ca.