In the age of selfies and online dating, the internet can
be full of surprises! Have you ever met someone online and they did not look as
they advertised, or maybe they did, but once you got to know them more deeply,
you learned that there were things about them that you did not like that much.
Where are we going with this? It’ll make sense in a minute.
Morphing into an analogy on real estate, when you take
your clients to see properties during the winter, it can be difficult to see
what is under the snow. Not just on the outside of the home but also in the
neighbourhood. In fact, getting a sense for the neighbourhood is extremely
difficult, especially north of the GTA where there is more snow during the
winter.
The winter with the cold and snow is one major reason why
many people wait to buy and/or sell their homes until the spring. Not good news
for you because you need to still move properties – snow or no snow.
Showing properties in the snow
The beauty of mobile technology is that you can now do
more when you are out with your client. If you are showing clients properties
when there is a lot of snow on the ground, there is a lot you can do to
overcome this challenge!
·
You can run a report on the property that
includes past sales and you may be able to retrieve pre-winter imagery.
·
You can look at aerial imagery to look at the
property from above and identify things that may be desirable or undesirable to
a client but are otherwise covered by snow.
·
You can look at Street View imagery to see not
only the home from the street but also the surrounding properties.
·
Crossing your fingers that that Google truck
passed the property when it wasn’t covered in snow, you can actually drop
yourself onto the street on Google Maps, right from your tablet and virtually
walk around the neighbourhood.
Running an open house in the snow
When people attend your open house, they may be thinking
that they can’t see much outside as a result of the snow, but may not bother to
voice that it is the reason that they may make the decision to buy once the
snow melts and they can see more.
·
Be prepared – ask your clients for family
photos outside of the home in different seasons – also photos at local parks
and around the neighbourhood. Have them loaded on your tablet to show the client
more.
·
Tend to outside – ensure that your client
has removed as much snow from the front of the property as possible. The front
steps, patio, driveway, walkways and sidewalk if there is one. If there is a
deck out back, shovel and salt it. If there is a walkway leading from the front
of the house to the back, ensure that the client has shoveled it and salted it
as well.
·
Use your tools – Leverage the same tools
you would when showing a property to help the prospective buyer visualize the
home and community, making them potentially more comfortable to make an offer.
Help your buyer avoid an online dating style disaster by
letting them know everything there is to know about the property they are
considering starting a long term relationship with.
For more tips or to leverage everything ViMO has to offer
as far as making winter showings a breeze, please visit www.myvimo.ca today.
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