Paperless Real Estate Sales Professional Series – Customer Relationship Management

The next issue in our Paperless Real Estate Sales Professional Series addresses mobile CRM. You may or may not currently use a CRM - not all real estate sales professionals are, but those who do enjoy increased efficiency and sales as a result. This is why we decided to include a review of mobile CRM as the last blog in our Paperless Real Estate Sales Professional Series.

What is CRM? CRM is an acronym for Customer Relationship Management. Wikipedia defines CRM as “a system for managing a company's interactions with current and future customers. It often involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support.”

CRM has historically been delivered through software that you can access on your computer, the introduction of the cloud has also seen the emergence of cloud-based CRM. There are a vast number of real estate specific CRM, but is having a CRM on your desktop outdated, especially in this age of mobile technology?

Apps like ViMO have enabled real estate sales professionals to have CRM access on the go through their tablet. A CRM helps you keep track of your clients and prospects. Using your ViMO mobile CRM you can database information like the client’s birthdate, occupation, interests, personal anniversaries, anniversaries related to the home, names and ages of children, what their current home has and what their dream home would have, mortgage details, names of referral sources and much more…

By keeping this information stored in your ViMO app, you can now email-market to your clients easily by sending out:

·         Newsletters

·         Cards and calendars

·         Happy birthday messages

·         Anniversary messages

·         Congratulations through life’s milestones

Instantly you become more accessible and organized. Keep in touch and increase overall customer retention and increase promoters while being completely paperless.

Say no! Say no to flyers, paper cards, stamps, and letters, and embrace this new digital age that actually levels the playing field.

Customer relationship management is a crucial part of staying in touch, building vast and stable networks, and keeping clients happy. To find out more about ViMO’s CRM, please visit www.myvimo.ca today.