The Effortless Showing – Easy as 1-2-3

So we see that tablets have made their way into everything – offices, schools, law enforcement… You can’t even go through a fast food drive-thru without seeing employees completely rigged up with technology – walking with their iPads while processing orders.

It should be no surprise that tablets have also found their way into many real estate sales professionals’ workflows as well. How does a client’s perception of you fare when you are attending showings with paper copies of your feature sheets whereas your competition is dazzling customers with the latest technology and information at their fingertips? Probably not so well.

You have to re-tool and ensure that you are competitive and able to provide similar experiences to those who have dealt with a real estate sales professional who is more technologically connected. This brings us to the effortless showing.

The showing of yesterday (and sometimes even today) generally involves a real estate sales professional taking a client through a home with feature sheets in hand.

The effortless showing of tomorrow (and for the most competitive, today) involves walking through a property with your tablet in hand, instantly answering the client’s questions about the property – whether they want to know about the neighbourhood, where the local schools are, or specifics about the property like the sales history and comps in the area.

The effortless showing involves taking tons of photos and leveraging apps like Penultimate to drop in photos and comment on your customer’s likes and dislikes.

The effortless showing should cut down on call-backs and questions to be answered later, post research. More should occur at the showing. All customer questions should be answered at the effortless showing - not to mention if the client wants to make an offer at the effortless showing. This can absolutely happen!

The client should not have to wait for you to go to your office to prepare the offer of purchase and sale. You should be able to do so instantly. Not because you pre-prepared a paper offer, but because you have leveraged electronic signing to be able to prepare and for your client to sign the offer right on the spot, should your client want to.

The effortless showing should be just that, effortless, for both you and the client. Simply using a tablet will not lead to the effortless showing. You must investigate different mobile apps and practice on them or you could risk ending up in front of your client looking like you don’t know how to use your iPad. If you are still feeling challenged using your iPad there are many great training programs available to help you get up to speed, so make use of them!

For more about how to make the effortless showing a reality, please visit www.myvimo.ca today.