Monday 5 January 2015

Paperless Real Estate Professional Series – Representing a Buyer Digitally

Next in our Paperless Real Estate Professional Series we are going to discuss how technology can be leveraged when representing a buyer and seller in a real estate transaction – without any paper! We will also look at how light CRM solutions can enable you to manage your relationships, paper free!

Technology has afforded real estate sales professionals the ability to do that much more electronically, which leads to increased agility and speed. And that equals more business!

This blog will take you through how you can leverage the most current technology to navigate the entire buyer process, reducing paper and being more efficient. This relies on you having access to the ViMO mobile app.

Step one is making sure that you have imported your iPad contacts and made sure you have created profiles for your clients, colleagues and other important contacts. Now you are set to go!

Your app alerts you when a client is having a birthday and then sends out a digital birthday greeting. Your client messages you thanking you and then indicates that they are in the market to buy a second home. You message the client back, inquiring about budget, desired location and home features.

Now you are positioned to research properties to present which you can do right on your tablet from within the app. You message your client to meet. You have some really great properties to show.

You visit the client’s home, pull out your tablet to first get the Buyer Representation Agreement out of the way. Fortunately your client is already in your contacts so you are able to generate the Buyer Representation Agreement in moments. Now your client can simply sign electronically on your tablet with the swipe of a finger.

Now that that is out of the way, it is show time. You show your clients the properties of interest and property reports highlighting the different neighbourhoods and you decide to go out on the road to see some of them. Two of them are listed by colleagues in your contact list – you message them to set up a showing.

On your way to the first property you see a property with a FSBO sign in front that your client just loves. You stand in front of the home, take a photo on your tablet and in an instant a report is generated on the property, thereby allowing you to provide your client with everything they need to know. You and your client decide to mark that property for later.

You manage to connect with one of the colleagues you messaged on ViMO and set up the showing. What do you know - the client falls in love with the house, but now they want to know the details – neighbourhood information, how far away the schools are, where is transportation? No problem! You break out your tablet and generate some instant demographics data. Sold! Your client wants to make an offer.

Now you can sit down with your client, prepare their offer on your tablet, have them sign electronically and then transmit electronically to the other side to consider.

What happens once the deal closes? Well let’s look at how the story began – now your client will remain a contact with a profile in ViMO for you to continue to market to electronically for future opportunities and even referrals.

Does this seem like the ideal paperless buyer process? You tell us!

ViMO makes the entire buying process easy. For more about going paperless with ViMO, please visit myvimo.ca

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