Investment Power: How You Can Quickly Show Client Investment Potential

Many, many people who like to buy real estate do so for investment reasons. A home purchase as we all know – I know, I know, you’ve heard it before – is likely the single greatest investment most Canadian families will make in their lifetime. However, for some there is the investment that is our home and then there is investing in secondary real estate or a purchase for the sole purpose of making money.

Regardless of the client you are representing, you will always want to highlight the investment potential in any property, where this potential exists, etc., but how can you identify if a property is or is not a good investment?

·        What is happening in the neighbourhood: who lives there, what is their income scale, types of families, how much has it changed, is it going through changes? All of this can be learned through generating past, current and future demographic reports. A neighbourhood, good or bad, can make or break an investment - not to mention knowing the ratio of homeowners vs renters - this helps too.

·        How well has the home been maintained: your investor is not going to want to have to do things like roof repairs, windows and other improvements unless they get an excellent deal and have the bandwidth to get the work done. Where these upgrades have been made, highlighting them goes a long way and makes a property a better investment.

·        What’s happening with other houses in the area: have the builders moved in? Are people severing lots? Is there new construction? Looking at trends in home sales and what the future of properties in the community will look like can help to spot a good investment.

·        What is near the property in question: does it back onto a ravine, or a manufacturing plant? This matters and can impact an investment property’s potential big time.

·         Transportation and education: a GoTrain station into Toronto or a new university are excellent signs for a community and immediately boost the attractiveness of an area – getting in before they do is a great way to seize the day.

No one knows the future or hey, we would all be at the casino, but as a real estate sales professional you have the intel and the know-how to help your client make informed decisions on the investment potential of their property and realize their dreams.

To learn more about how to get the most information to display potential, call ViMO today at 1 855 999 8466 (VIMO).