Manage ALL Relationships with Your Real Estate CRM

Customer relationship management systems have, for several years now, become the norm in many industries. These tools, which allow professionals to track, record, and ultimately manage all interactions and information with their customers, have given new meaning to the phrase all-in-one-place. The ability to manage and automate interactions and managing efforts makes these even more valuable. The right CRM can quickly increase efficiency and organization and enable you to close more deals, faster.

However, as important as this customer relationship management is, and it is crucial, as a real estate sales professional there are many other relationships that also need to be managed. Other real estate professionals, lenders, brokers, appraisers, lawyers, inspectors, etc.: these are all people with whom you maintain relationships for a reason, all of which are crucial for your own day-to-day business.

As we all know, referrals are the lifeblood of the real estate industry, and a CRM that ramps up your referral rates is worth its weight in gold! So, how can you use a CRM to boost all relationships, not just the ones you have with past and current clients?

Collaboration is crucial. Real estate is about give and take, and most real estate sales professionals would be quick to recognize that expectations are there when it comes to reciprocation. A CRM that allows you to collaborate on deals with other professionals is a great way to get this done quickly, but effectively.

How is this achieved? Here are a few things to look for to help you maintain beneficial relationships with all professionals in your networks:

-       Promote listings to other real estate professionals. Making your listings available online is likely one of the first steps in your selling process, but promoting them is a whole other story. A CRM that gives you the ability to automate this process helps you stay in touch with others, but doesn’t mean taking a great deal of time away from your other tasks. This is also a great way to help encourage give and take.

-       Electronic signing. Since the Ontario government made this possible last year, real estate sales professionals have been working towards a largely paperless industry. And, not only is this more environmentally friendly, it is also friendly from a time management perspective. The ability to sign documents electronically means a lot of the back and forth between professionals is eliminated, again, freeing up time for other tasks.

-       Electronic correspondence and tracking. Organization is key when it comes to building and maintaining strong business relationships - no one wants to feel as though you have forgotten about them, thanks to a missed meeting or forgotten correspondence - that is a sure-fire way to get that referral sent elsewhere.  A CRM will help avoid this and help alert you and help you stay on top of your contacts and connections.

-       Real estate info at your fingertips. A good CRM does all of the above. A great CRM does even more. Access to real estate specific information within the same platform - neighbourhood demographics or property information for example - makes you not only more informed, but more sought after and competitive.

Maintaining relationships with other real estate sales professionals is just as important as maintaining relationships with customers, especially with regard to referrals. Make sure your CRM gives you the capabilities to do this with ease.

For more about a real estate specific CRM that makes relationship management easy, call ViMO today at 1 855 999 8466 (VIMO).