Tuesday 10 November 2015

The Paperless Acquisition, Interview and New Client Engagement

This is the story of Steve. Steve is a real estate sales professional in Mississauga, Ontario. Steve has gone paperless by transforming his marketing from conventional marketing to 100% digital, and has made the interview and process of engagement completely paperless! Here is Steve’s Story.

Part of Steve’s new digital plan was to create a presence on Facebook and focus on developing that presence including marketing his listings using paid advertising. After starting this marketing, Steve was contacted by a client via Facebook message.

The client was interested in listing their home and buying another one. They asked Steve to come out and meet with them. Steve requested some preliminary information from the client and set up a time to meet.

At the meeting Steve dazzled the client, showing them a selection of properties on his tablet using his ViMO app.

·        The client indicated which properties they wanted to Steve and so Steve sent messages to the real estate sales professionals on the other side to make appointments to see the properties.
·         Next, Steve and the client looked at comparable properties that had sold in the area to come up with a good list price for the client’s home they wanted to sell.
·         Steve did a walk around of the property, snapping photos throughout for the listing.
·         Steve prepared the listing and representation agreement on his tablet and had the client sign using their finger, electronically.

The following day, Steve heard back from all the other real estate sales professionals representing clients who were selling properties that Steve’s client had wanted to see. Steve followed up with his client and took them out to see some homes.

On the road, Steve and his client passed a property that appeared to have just come up for sale. Steve pulled over, and using his tablet and ViMO app again, scanned the property using the camera on his tablet and generated all of the property’s information for the client.

Later that day, the client found a property that they liked and wanted to make an offer on. Steve pulled out his tablet and again checked his ViMO app to see sales comparables in the area relevant to the property his client was interested him and noted that this listing was $30k over value.

At the local Tim Hortons, Steve and his client had lunch and Steve prepared the offer electronically to sign up with the client again, electronically.

And so the story goes….

As you can see by Steve’s story, going paperless is not so difficult and just really depends on what tools you have to get the job done. Steve’s use of his tablet and mobile app made him significantly more efficient and streamlined the process making it more time efficient for him and his client.

Going paperless doesn’t have to mean more work, but it can mean more sales for you. Visit www.myvimo.ca today to find out more.


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