How to Make Your Real Estate Listing More Attractive

When it comes to helping a client sell their home, your job as their real estate sales professional is to help keep them on the right path, providing them with knowledge about comparable sales in the area, proper price points, and to help negotiate. But the paperwork isn’t your only job. Helping to make that real estate listing more attractive is a job in itself - but a very important one.

So, how can you achieve this? Here are a few simple and easy tips to help make that real estate listing show off its best assets!

One of the best ways to show a house to its greatest potential is by staging it. When people walk through a home, they like to envision themselves living there, and a house that shows well can work wonders for the imagination.

Here are some staging tips:

• Get rid of the clutter and personal items
• Clean the house from top to bottom, especially focussing on the kitchen and bathroom
• Paint in neutral colours and remove outdated wallpaper
• Arrange furniture to show off a space, both size-wise and with regard to functionality

Landscaping is another big one. No matter the season, you always want to make a good first impression, and landscaping is a great way to achieve this - especially in the summer. Make sure that all garbage, clutter, debris, etc. is moved out of sight or disposed of. Grass should be mowed and hedges well-manicured. Try to have some flowers in the gardens, or at least a few hanging baskets for an extra burst of colour.

Be able to provide stats on the neighbourhood - research and highlight neighbourhood demographics to point out the features not only of the house, but also the larger community. Local schools, shopping areas, recreation centres - these can be big draws. You also want to appear knowledgeable and confident - this in turn will make potential buyers feel confident. Technology has come a long way and so you can use a desktop tool to perform this research like GeoWarehouse or if on the go a mobile app like ViMO.

Make sure you have lots of great photos of the property. Post these wherever you can. You want to make sure that the property gets lots of exposure. Think about including those mobile apps that make this easy - and look for one that can also give you access to all of the info we mentioned above, neighbourhood demographics and property info and such.

Your job as a real estate professional is complex - there are a lot of factors to consider when it comes to selling a client’s home, and you want to try and get top dollar, every time. Staging, landscaping, ensuring wide exposure and getting as much information as possible are all ways to make that listing shine.

ViMO can help when it comes to making your real estate listing more attractive - are you using it yet? If not you should definitely consider it! Call us today for more information: 1 855 999 8466 (VIMO).