Awesome TED Talk on the Hidden Influence of Social Media

Wondering if investing in social media marketing is valuable? This video may influence your thinking. You see, social media has proven to be far more complex than simply posting and hoping to get a lead. Social media, which facilitates social influence, is extremely powerful and here is why.

When we engage in social media, those we are connected to are our connections. Generally speaking, our connections are people we know, do business with or have some reason to be connected to – there is some common ground.

Our connections also have connections, those are our second connections. If we have common ground with our connections then it is likely that there is some common ground with a large percentage of our connections’ connections. Now the connections of our second connections are our third connections and, while the bridge is now wider, these connections are still relevant.

Someone who likes something you have shared may influence and thus expose someone in their network to you. Look at new linking abilities on Facebook - now when you post a listing to a real estate group for example, another person who thinks one of their connections may be interested can type their friend’s name into the comment, raising awareness of the listing to their friend.

This TED video is a very cool share that discusses, at a very high level, just how much influence exists through social media. We hope you enjoy.

Interested in looking at new ways to market your listing digitally? Check out ViMO www.myvimo.ca