Start Earning with ViMO: Find Out More About Our Newest Feature!

New to ViMO or still learning the ropes? ViMO is working hard to continually bring you the best services, and our newest addition is a reflection of that commitment. Don’t miss the chance to garner repeat business using ViMO’s newest feature, the Market Intelligence Report.

The Market Intelligence Report lets you turn your contact list into a client list, leveraging the latest industry news and land registry data as well as neighbourhood sales activities. And ViMO will even send you a reminder about when to send these reports out! Keeping in touch has never been easier.

Accessing the report is easy - check out our guide for step-by-step instructions on how to adjust your preferences: http://marketing.geowarehouse.ca/acton/attachment/1288/f-0183/1/-/-/-/-/Market%20Intelligence%20How%20To%20Guide.pdf

Want to get back to basics and get earning with ViMO? Register for a free webinar today for a chance to win an iPad cover with keyboard! You can sign up here: http://marketing.geowarehouse.ca/acton/fs/blocks/showLandingPage/a/1288/p/p-01a7/t/page/fm/0

With a whole host of tools to make you more competitive in a market that demands it, ViMO gives you the ability to stay ahead of the game, on-the-go.

For more about the Market Intelligence Report or to find out more about our great webinars, please visit www.myvimo.ca today!

What is the “Right Type” of CRM for a Real Estate Sales Professional?

As real estate sales professionals, so much of what we do on a daily basis is carried out online, largely through email. Gone are the days of time-consuming phone calls, and emails that take seconds to send have become the norm. With the barrage of daily messages sent to clients, lenders, inspectors, lawyers, builders, etc., sometimes it can be tricky keeping track of all interactions.

This is where a customer relationship management (CRM) tool comes into play. These systems have come to play an increasingly important role in the everyday workflow of many real estate sales professionals, and for good reason. The ability to track and automate tasks, without the fear of duplicate or miss tasks, coupled with the ability to easily connect with others in the real estate industry, has made CRMs vital tools for those of us with heavy workloads.

However, with so many different CRMs on offer, it can be tough to decide which is best suited to you, or really, the real estate industry as a whole. So, what is the right type of CRM for a real estate sales professional? Here are a few key capabilities to look for:

• Engagement/transaction management. One of the most important capabilities needs to be tracking interactions. Recording documents, client information, email correspondence, etc., gives you the ability to access whatever you need, right as you require it. This saves a great deal of time and hassle. This also helps to prevent missed or duplicated messages. Think of it as an easily searchable online filing cabinet.
• Client management. Once contacts are imported, the above transaction management becomes easy. In addition to that is the added bonus of lead nurturing made easy. Client information included here makes personalizing every interaction a breeze, and gives you the ability to automate email updates and alerts to keep in touch, thus boosting that client’s perception of your brand, and therefore your overall image and reputation.
• Activity management/scheduling. A calendar system is great on its own (and an invaluable necessity), but as part of a CRM it makes cross-checking and scheduling easy. Make sure this feature is included - it is essential.
• Real estate specific capabilities. A regular CRM is great for customer management, but one that also gives you the ability to access real estate specific information (property detail reports or neighbourhood demographics) on the go is even better. Also, electronic form signing can help cut your time down significantly, reducing your back and forth, and again making everything that much more accessible.

So, which CRM is the right type for a real estate sales professional? We will leave it up to you to decide, but just make sure that the one you ultimately choose includes all of the above - going without just doesn’t need to be an option anymore.

For more about the perfect CRM for real estate sales professionals, one that accomplishes everything you need it to, call ViMO today at 1 855 999 8466 (VIMO).

What is a Customer Relationship Management System?

No matter the industry, maintaining a strong relationship with your customers is likely a critical aspect of your overall game plan. When it comes to real estate, this becomes even more important, specifically when it comes to repeat business, reputation and image, and future referrals.

In the last few years, customer relationship management (CRM) has become a powerful buzz phrase encompassing a number of different things - all of which work together to create a strategy or practice which helps to achieve this relationship maintenance, and a customer relationship management system has become the ideal way to do this.

Still a bit green behind the ears when it comes to the role of a CRM system? We are bringing you back to basics this week - answering the question “what is a customer relationship management system?”

As mentioned, customer relationship management refers to the strategies and processes used to build and strengthen these networks and connections by managing, recording and evaluating customer interactions. When done effectively, this can help to boost sales, encourage repeat business and increase customer bases.

Ok, but what is a CRM system? It is simple. A CRM system works by consolidating customer information, updating and recording customer interactions, automating workflow tasks like calendars and alerts, and giving you the ability to more efficiently and effectively keep track of what is happening with each customer.

Benefits of a CRM:

• Marketing: because all contact info is recorded, sending out newest housing trend reports or market numbers is made easy, thus giving you the chance to reach out to current and past prospects easily. Also, automated workflows allow for birthday emails or other personalized alerts to remind customers that they are important to you, and to keep in touch.

•  Sales interaction management: since customer interactions are recorded, a CRM will help to prevent and avoid duplicate emails, letters, etc. Reaching out too often will often cause customers to become annoyed or overwhelmed, rather than appreciated - it is a delicate balance - one that can be met with the right CRM system.

•  Networking and connecting: not only does a CRM give you the ability to connect with customers, it should also give you the ability to connect with others in your industry. As a real estate professional, this is great for things like promoting listings and finding out more information in real time.

Customer relationship management, no matter the industry, is crucial. As a real estate sales professional it is even more so. With easy-to-use CRM features, coupled with real estate specific additions, keeping everything in line is simple.

For more information about adding a CRM system to your workflow strategy, call ViMO today at 1 855 999 8466 (VIMO).

Paperless Real Estate Sales Professional Series – Customer Relationship Management

The next issue in our Paperless Real Estate Sales Professional Series addresses mobile CRM. You may or may not currently use a CRM - not all real estate sales professionals are, but those who do enjoy increased efficiency and sales as a result. This is why we decided to include a review of mobile CRM as the last blog in our Paperless Real Estate Sales Professional Series.

What is CRM? CRM is an acronym for Customer Relationship Management. Wikipedia defines CRM as “a system for managing a company's interactions with current and future customers. It often involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support.”

CRM has historically been delivered through software that you can access on your computer, the introduction of the cloud has also seen the emergence of cloud-based CRM. There are a vast number of real estate specific CRM, but is having a CRM on your desktop outdated, especially in this age of mobile technology?

Apps like ViMO have enabled real estate sales professionals to have CRM access on the go through their tablet. A CRM helps you keep track of your clients and prospects. Using your ViMO mobile CRM you can database information like the client’s birthdate, occupation, interests, personal anniversaries, anniversaries related to the home, names and ages of children, what their current home has and what their dream home would have, mortgage details, names of referral sources and much more…

By keeping this information stored in your ViMO app, you can now email-market to your clients easily by sending out:

·         Newsletters

·         Cards and calendars

·         Happy birthday messages

·         Anniversary messages

·         Congratulations through life’s milestones

Instantly you become more accessible and organized. Keep in touch and increase overall customer retention and increase promoters while being completely paperless.

Say no! Say no to flyers, paper cards, stamps, and letters, and embrace this new digital age that actually levels the playing field.

Customer relationship management is a crucial part of staying in touch, building vast and stable networks, and keeping clients happy. To find out more about ViMO’s CRM, please visit www.myvimo.ca today.