Gone are the days in real estate when every
meeting required a folder full of paperwork! With the ViMO app from Teranet,
you can do everything from initial client organization, budget creation, and
populating and signing electronic forms, all from your iPad. And, not only is
“paperwork” a breeze, but so is research; obtaining neighbourhood demographics
information and researching homes on the spot make finding your client the
perfect home easy. Stay competitive and paperless with the ViMO app from
Teranet!
Monday, 25 August 2014
ViMO is a Real Estate App and Social Network All-in-One
So I don’t think anyone can deny that social media has forever changed
the way we sell, network and communicate. Sites like Facebook, Twitter and
LinkedIn provide us with an almost limitless platform to connect and engage
with prospects, clients and colleagues. The social media boom has led to so
many options that it can be difficult to determine which is worth spending your
time on. This is extra difficult because almost all social platforms can
actually lead to new business.
Well, there is a new social media platform available through your iPad
which serves as not only a social network but also offers CMS capability and
can be used to:
·
Promote/market listings
·
Connect and market to prospects, clients and colleagues
·
Research properties – e.g. property information, sales history, comparable
sales, neighbourhood demographics, sign electronic forms and more…
Wondering what this awesome new app is?
ViMO (Virtual
Mobile Office)
This app is offered through Teranet and is the must-have real estate app
for 2014. For more information about how you can get ViMO please visit www.myvimo.ca or contact
sales at 1 855 999 8466.
Monday, 18 August 2014
Going Paperless: ViMO’s Guide to Paperless Real Estate
With the amazing tech changes
over the past few years, paperless real estate has become a reality – and we
could not be more excited! Check out this guide to see just how much you can do
by leveraging technology to market new listings, research properties and
prepare for client meetings. With ViMO, you can develop a client profile that
helps you track client wants/needs, and helps you to find the house that best
meets those wants/needs: demographic information, comparables, property images,
etc. And once that dream house is found, electronic signing makes the entire
process a breeze. Paperless real estate is the wave of the future – are you
ready? Visit www.myvimo.ca for more details.
http://myvimo.ca/wp-content/uploads/2014/08/seller-flow.pdf
Leveraging a Mobile App with CMS functionality to Say Happy Birthday Goes a Really Long Way!
Real estate is a competitive industry. For this reason conventional
marketing like print, television and radio can be very expensive, causing many
real estate sales professionals to embrace other methods to market their
listings. Internet, pay-per-click advertising, social media, mobile apps,
promoting listings through real estate applications and more…
Any way you slice it, the cost of acquisition in real estate can get
pricy, so real estate sales professionals benefit from looking at ways to
differentiate themselves and create a channel to stay connected to leads that
are acquired through marketing. This helps to ensure that:
· Leads you
acquired through marketing can continue to be marketed to so that when they are
ready they will know who to call.
· Those who have dealt with
you will remember you in the future when the time comes to list their home for
sale or buy another.
Something as simple as remembering to say happy birthday goes a long way
and could mean the difference between a prospect thinking that you care about
them or thinking that you don’t.
Leveraging a really great mobile app with CMS functionality makes it a
snap to not only organize leads and customers but also ensure that they are
continually marketed to.
There is so much available these days that it is really important, as a
real estate sales professional, to choose technology that can do the most. Why?
Because if you break apart the different aspects of your job and the apps
available, and then select different apps for each thing, you will end up with
a ton of apps on your device, with information segregated and apps that may not
integrate with one another.
It is best to choose 2-3 apps that do the most.
For example, look for an app that:
· Is not
generic but offers real estate specific functionality such as the ability to
perform tasks essential to your job.
· Enables
you to market your listings, connect to customers and colleagues, market to
contacts and offers CMS capabilities, etc…
· Is offered by a large and
reliable company. This will increase the chances that the app will be improved
moving forward, will possess reliable data, will be easier to use and could
possibly be integrated with other tools in the future.
Leveraging a mobile app with CMS functionality is one way to provide
better service and also do more business. Remembering the small stuff like
birthdays really does go a long way to building life-long relationships with
your clients and prospects.
For more information about mobile apps for real estate please visit www.myvimo.ca.
Monday, 11 August 2014
Service, Service, Service – The Key to Building Loyalty
Service, service, service in real estate is one of the keys to longevity,
don’t you agree? We do. The fact is, the more you service your customers, the better the
customer experience they will have when dealing with you, and the more likely
they will be to deal with you again and become a promoter (referring their
friends and family to you).
These benefits come from going out of your way, every time, with every
customer. Offering the best service,
turning your customers into promoters and building loyalty; that at the end, will
result in an overall lower cost of acquisition because your happy customers are
out there selling for you.
Great service involves:
·
Knowledge and professionalism
·
Communication – both speaking, and more importantly, listening
· Technology
– using cutting edge tools to expedite the service you provide, more efficiently
·
Speed – getting the job done quickly
· Measurement – taking the
steps to truly understand the service levels you are offering and making a
commitment to constantly make them better
Many companies track and measure their customer loyalty using a Net
Promoter Score (NPS). NPS can be derived by asking your customers a simple
question: on a scale of 1-10, how likely would they be to recommend your
services to someone else? 1-6 are your detractors, 7s and 8s are passive, and 9s
and 10s are your promoters.
The numbers are clear:
· Promoters
account for 80% of referral business – MIT
Sloan Management Review – Micro Economics of Customer Relationships
· Detractors
account for 80% of negative word of mouth – MIT
Sloan Management Review – Micro Economics of Customer Relationships
· On average, a 12 point
increase in NPS resulted in the doubling of a company’s growth – Bain and
Company
This is an inexpensive model that you, as a real estate sales
professional, can adopt to measure your own individual performance. If you
gather your clients’ email addresses you can use economical online tools such
as Survey Monkey to learn your personal NPS. Also, this sets the stage for you to
discover the things that your customers enjoyed about their experience with you
and also uncover areas that you can improve in. It is valuable to poll both those
customers whose homes you sold or who purchased another through your services,
as well as those who were unable to achieve what they wanted.
When looking at ways to make your service that much better, one of the
easiest ways to do this is to leverage the tools and technology available to
you and also to learn more about new tools and technology available to real
estate sales professionals in Ontario. There is essentially an app for every
function you can imagine these days. Social media is also a great way to listen
in and learn more about what your customers value in a real estate sales
professional. The same apps and social tools that you can use to make your
services that much better can also be used to market yourself.
For more information about tools that you can use to service, service,
service your clients and do more, faster, please check out www.myvimo.ca.
Tuesday, 5 August 2014
Real Estate Game for Real Estate Sales Professionals – 4 Pics, Same Significance
Time for some more fun! As you may know, we have been running some
contests lately and one relates to our games. Similar to 4 pics one word –
these 4 pics have the same significance. Post the correct answer to:
·
Facebook: www.facebook.com/myvimo
·
Google+: https://plus.google.com/+MyvimoCa
Those who post correct answers will be entered to win a prize!
Hint: you have to research this on every listing!
If you would like more information about how you can access comparable
sales when on the go, please visit www.myvimo.ca for more information about our new app
for real estate sales professionals.
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